Overview
Campaign: Lift Off with Mah Sing (Property)
The Challenge
Low in lead conversion due to the competitive market
The Objectives
To collect lead & enhance overall CPL
To enhance lead quality which able to improve the overall L2B (Lead To Booking) conversion
our strategy
Audience centric Ad Communication
Identify the audiences' key needs/requirements based on each of the project USPs. A/B test different ad communications (on ad visual, visual text, & caption) by using various project highlights as the hook to attract audience attention and reduce overall CPL
Audience Segmentation
Segment the audience by location, audience type (e.g., for investment or own stay), age group, etc., to enhance overall relevancy
Scale by Best Performing Campaign
Learn from the best-performing ad communication and audience, the scale the campaign to maximize overall results
Audience Analysis
Study the real-time data from coversions and implement the findings into the campaign settings to enhance overall conversion
the optimisation process
Phase on improvising overall Cost Per Result, test on:
- Ad communications
- Creative
- Audience & targeting Placement
- Conversion quality
Based on key learnings, apply best performing elements, scale the campaign, further optimize the result:
- Budget allocation
- Campaign scaling
Focus on refined startegy toward achieving overall target.
The Results
Throgh the campaign, the brand achieved:
20%
Improved in CPL
200%
Improved in L2B Conversion compared to 1st Month
See what we can do
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