HOYA Sensity Performance Marketing

Overview

Hoya is a leading global med-tech innovator, specializing in eyeglasses, medical endoscopes, and optical lenses. With a dedication to optimizing vision, Hoya offers a comprehensive range of lens solutions, personalized to individual requirements, ensuring an unparalleled visual experience for everyone.

However, amidst the plethora of lens options available with HOYA, how did we successfully develop an ad campaign to generate the buzz for their new Sensity product launch and make HOYA Sensity lenses really shine and stand out on their Instagram during this campaign?

our role

Data Analysis and Insights
Performance Marketing Strategy and Media Plan
Ad Creation and Optimisation
Copywriting
Graphic Design and Animation
Digital Advertising

The Challenge

We received only global assets, requiring localization of visuals and copy. Tracking performance was crucial, and the content needed to be results-driven. We tailored ad content to Hoya's target audience and integrated festive elements for Hari Raya to resonate locally.

A key challenge was reaching the right audience and raising awareness of the HOYA Sensity lens while driving traffic to the HOYA website and encouraging visits to opticians.

Our Approach

To address Hoya's challenges, we provided dual language visual copy, captions and SEM campaigns in Malay and English for broader reach. We localized global assets and integrated Hari Raya elements for cultural relevance. Performance tracking was established, and a data-driven strategy guided our efforts, ensuring an effective and engaging campaign for HOYA Sensity.

Tailored Content Strategy

We crafted engaging and informative content for HOYA, ensuring cultural relevance by localizing the provided global assets. Aligning with HOYA's brand aesthetics, we maintained a cohesive look across all platforms. Our dual-language approach broadened our reach, while captivating visuals, animations, and videos highlighted the benefits of HOYA Sensity lenses, driving engagement and interest.

The Results

219%

Video Views Surged

146%

Total Clicks Increased

See what we can do

Affin Hwang

Using Adqlo and social media listening, we helped Affin Hwang to make better marketing decisions using data and insights gathered from all over the internet.

See Our Work