overview
BOH Tea, one of Malaysia's most beloved tea brands since 1929, sought to strengthen its presence on popular e-commerce platforms, Shopee and Lazada. The goal was to increase both visibility and conversions in a highly competitive marketplace. WEBQLO was brought on board to devise a strategy that would effectively enhance BOH Tea's product presence and drive conversions.
our role
- Performance Marketing Strategy
- Optimization
- Data Analysis & Insights
The Challenge
The e-commerce marketplace landscape is highly competitive, making it difficult for BOH Tea to stand out among numerous competitors. The challenge was to enhance the brand's visibility and optimize conversions on Shopee and Lazada while maintaining cost-efficiency.
Our Approach
Setting Up
Performance Measurement
We began by establishing clear performance metrics, aligned with industry benchmarks. These metrics acted as a guide, ensuring we stayed competitive in the market. Throughout the campaign, we reviewed these measurements and continuously optimized our strategies, guaranteeing the best outcomes.
Creative
Assets Optimization
To maximize click-through rates and engagement, we collaborated closely with the brand to refine product sales mechanics. Through testing various ad communications and creative formats, we identified the most effective approaches to increase interaction and drive conversions.
Performance Optimization
Our approach focused on identifying the key factors affecting performance. By analyzing real-time data, we made adjustments to ad planning during the campaign's optimization phase, refining our strategies to ensure continuous improvements and achieve targeted results.
Budget Phasing
We carefully analyzed conversion patterns to strategically allocate the budget during the campaign. By identifying key periods when conversions were most likely to occur, we adjusted and phased the budget in line with the customer journey, optimizing spending to boost overall conversion rates.
The Results
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Conclusion
Through our tailored performance marketing strategy and optimizations, BOH Tea successfully enhanced its marketplace visibility and significantly boosted its conversions, positioning itself strongly among competitors on Shopee and Lazada.
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