Laura Mercier #MyFlawless

Tactical Campaign

"Understanding the target audience and adapting its content based on their interest boosted the brand's Facebook page engagement by 378% yearly."

Laura Mercier MyFlawless Banner

Challenge:

Laura Mercier is an iconic cosmetic and skincare brand that wanted to build hype and increase footfall to its outlets for the launch of the NEW Flawless Lumière Radiance-Perfecting Foundation; amidst clashing with other titans of the beauty industry during March.

Solution:

To kickstart the launch, we combined influencer marketing, localized content, and performance marketing to propel the campaign forward for engagement and awareness on social media. Then, we established an effective O2O conversion funnel by developing a microsite for sampling redemption of the product to drive traffic to Laura Mercier's outlets.

Result:

Total Impression: 3 Million

Total Engagement: 1.1 Million

ROI Achieved: 171.6%

Laura Mercier MyFlawless Web Laura Mercier MyFlawless FB Campaign