KOSÉ UV & Brightening Integrated Digital Marketing Campaign

Overview

KOSÉ, a top Japanese skincare brand, wanted to spread the word about their UV & Brightening Skincare line to a new crowd of 20-40 year olds. They needed a fun, engaging campaign to boost awareness and attract people to their new product launch roadshow. The goal was to not only highlight the benefits of their skincare products but also to create excitement and drive traffic to their event.

our role

Data Analysis and Insights
Social Media Strategy
Copywriting
Graphic Design, Animation and Videography
Digital Advertising

KOSÉ's UV & Brightening Campaign

The Challenge

Despite being a reputable Japanese skincare brand, KOSÉ faced the challenge of being perceived as a Chinese brand in the Malaysia market. This mix-up needed fixing, especially for their new UV & Brightening Skincare range, so they could get more customers onboard.

Our Approach

We put together a fun digital marketing plan to grab the audience's attention, spread awareness about KOSÉ's brand and products, and get people excited about the roadshow.

Microsite

Using KOSÉ's website, we designed a captivating landing page with four anime-style animations, complemented by soothing background music. We then seamlessly integrated detailed product info and clear Calls to Action (CTAs) to encourage engagement. The anime style infused the campaign with a unique Japanese vibe, boosting its appeal to customers.

Tailored Content Strategy

We know the key to keeping our audience's attention is by giving them real value. That's why we create content that's both engaging and helpful. To make it even more appealing, we’ve used the website’s theme in all our designs, making sure everything looks awesome and stays consistent, whether it's on social media or our website.

The Results

716%

Engagement ROI

A remarkable 716% increase, indicating a significant surge in user interaction and interest in KOSÉ's products.

145%

Traffic ROI

A 145% increase, demonstrating the campaign's effectiveness in driving visitors to the roadshow event.

The Conclusion

The UV & Brightening campaign was a hit, transforming perceptions of KOSÉ's products and drawing in a wave of new customers. With our creative storytelling and engaging content, we made magic happen!