Consumer Journey

The overall campaign objectives are to achieve both awareness and conversion in their new target market. This is achievable by implementing an integrated digital strategy that is able to drive conversion from digital experiential content, such as an AR Filter.

OUR APPROACH

Campaign Microsite

Our aim is to channel all traffic towards a content hub that encompasses product information, offerings, and campaign mechanics. This microsite will enable potential prospects to delve deeper into the products & campaign details.

Content Strategy

To enhance audience engagement, we have designed a custom AR filter on Instagram that incorporates the product elements. This will further elevate the overall audience experience while conveying the brand's messages.

Contests & Giveaways

To further enhance the campaign's effectiveness, we are integrating contests and giveaways with the aim of boosting overall product trial and conversion rates.

Performance Strategy

We aim to maximize the exposure of the brand and products throughout the campaign period. To achieve this, we have crafted a media strategy that focuses on several key factors: targeting, content focus, and channel selection. Additionally, we analyze data and insights to further optimize the overall results.

THE RESULTS