ELLGY PLUS Integrated Digital Marketing

Overview

Ellgy Plus is a pharmaceutical product that focuses on cracked heels and treating corns & warts.

our role

Integrated Digital Marketing
Social Media Marketing
Performance Marketing

challenge:

Lack of offline marketing support to online.
Too many competitors brand products and having low brand awareness.

the objective:

To enhance brand awareness to new audience while converting both new and old audiences.
To drive traffic to microsite & encourage product consideration and conversion.

our approach:

Approach to Creativity:

We created a unique creative approach to showcase the product USP and educate consumer about its features and benefits.

Campaign Strategy:

We developed an incentives campaign with creative campaign mechanics (type of game), incentives and a customized user journey to achieve optimal results, particularly in terms of Conversion.

Social Media Campaign Content:

Our goal is to generate brand awareness and drive traffic to campaign microsite. To incentivize participation, we developed a unique set of creative assets that effectively showcase both the brand and campaign details.